MAXALLURE | 2018

MAXALLURE | 2018

In the early ‘90s, Think Skateboards released a graphic called Missing Children that was a parody of milk cartons from that era with pictures of kids that the authorities were unable to locate. It featured Nick Lockman, Karl Watson, Sam Smyth, and Shawn Mandoli, and was meant to symbolize a new generation of young amateurs that were destined to leave their mark on skateboarding. It was totally true! All would go on to play significant roles in the industry.

25 years later, Lockman and Watson have reunited to introduce the world to the next generation of superstars. Their company, Maxallure was unveiled earlier this month to a very warm reception from skateboarding. As it embarks on its journey to greatness—which includes a newly-formed partnership with Baker Boys Distribution—we wanted to talk to Nick and Karl about how it came together and what we can expect from them going forward.

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