Spencer Fujimoto is a renowned skateboarder turned entrepreneur. Instead of taking the normal route of making hard goods or apparel when he started his brand, Fuj decided to take a different approach. He picked up a craft that he learned in high school, making jewelry, and applied it to the culture that he grew up in. His brand, El Señor New York, is now three years old. It has domestic accounts, international distribution, and a huge team of skaters, musicians, and other people tied into Spencer’s diverse culture. As skateboarding’s first and only jewelry brand grows into a force to be reckoned with, we decided it was time to sit down with Spencer and have a candid conversation about how it started, and where it’s going.